WORK
(1) aware Branding / Packaging Design
(2) HATJE CANTZ
Branding Identity
(3) Environment
Editorial design
(4) Pals
UX Design
(5) Handles
Poster Design
PLAYGROUND
ABOUT
Hi! I'm Yerim, a visual storyteller who finds joy in crafting meaningful experiences through design.
I believe that every space, every detail, and every moment holds a story worth telling. Thanks for being here — I'm so glad to share a piece of my journey with you :)
Hatje Cantz is a German publisher known for its image-driven books in the fields of art, photography, architecture, and culture. This project proposes a conceptual identity system that reflects how readers emotionally engage with these books—slowly, personally, and quietly. Each reader experiences a book differently: some pages linger, others leave emotional marks.Through the use of lines, rhythm, and white space, this system visualizes those moments—pauses, highlights, and personal climaxes—without disturbing the content itself. The project includes editorial layouts, bookmarks, order sheets, and quiet printed matter that invite reflection. Rather than redesigning the books, it reimagines how the brand supports the emotional act of reading. Hatje Cantz becomes not just a publisher of visual content, but a companion in how we feel, pause, and remember.
Timeline -
2 Month , 2025
Role-
Branding
Visual Identity
Editorial
Medium -
Figma / Photoshop / Illustration